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Thursday, December 8, 2016

Honda Motor Co., Ltd Success Story: How Soichiro Honda Built a Global Automotive Giant


Honda Motor Co., Ltd Success Story
Honda Motor Co., Ltd Success Story


Soichiro Honda established the Honda Motor Company in October 1946. From a young age, he was particularly interested in vehicles and would use his friend's garage to tune cars and enter them in races. He made the decision to work in the automotive sector as he grew older. His efforts soon paid off, and he was awarded a contract to sell piston rings to Toyota, a significant automaker. Sadly, though, he was unable to get the contract because his goods fell short of the standards. He then traveled to numerous Japanese firms in search of ways to make piston rings that would enhance the quality of the engines.

Honda
Honda



He soon discovered a highly automated method that allowed unskilled laborers to create piston rings of excellent quality. In 1941, Toyota purchased its product after being impressed. He then established Tokai Seiki as a business to manufacture his goods on a greater scale. Toyota soon acquired 40% of the business, enabling Soichiro to establish long-lasting economic ties with the Toyota leaders. However, a string of catastrophes severely ruined a substantial amount of his business, forcing Soichiro to sell the remainder of it to Toyota. He established the Honda Technical Research Institute in 1946 to sell motorized, customized bicycles. Only 12 people worked for him in a space that was 170 square feet.


The Model D, the first complete motorcycle Honda, and his crew had built with their own parts, was finally released in 1949 after years of perseverance. The demand for this inexpensive car quickly grew, and by 1964, the Honda Company was the world's largest motorcycle manufacturer. They explored more options throughout that time and did not stop there. The T360 tiny pick-up truck, their first four-wheeled vehicle, was made available to the public in 1963.

Honda
Honda


They quickly expanded their selection of automobiles and created their first vehicle, the S500 Sports Car. ,, and. droid. In, atass, The Honda NSX Supercar, which was the first automobile to feature the newest variable-valve timing technology, was introduced in 1991. As they continued to innovate, they were able to produce scooters, engines, generators, motors, and pumps with great success.

Honda
Honda


As the top manufacturer of internal combustion engines, Honda produced an amazing 15 million units in 2012. It is also the eighth-largest automotive manufacturer in the world, despite entering the market quite late. Honda generated more than $99 billion in revenue in 2012, of which $3 was the company's annual profit. It has more than 175,000 employees spread over the globe. As of 2013, it had introduced over thirty different car models, continuously improving its performance.


Honda has advanced significantly as a corporation throughout the years, going from making obnoxious scooters to building the world's best automobiles. It was on the point of going out of business but has fought back hard to establish itself as one of the major players in the global car industry. Since claiming to be the largest motorcycle manufacturer in the world in 1964, it has maintained that reputation. Today, it's impossible to drive down many roads without observing a Honda-made car passing by. In the automotive sector, Honda has developed into a global giant.




  • Keywords: Honda, Honda Motor Co., Soichiro Honda, success story, automotive sector, global giant

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