Steve Jobs, Steve Wozniak, and Ronald Wayne created the global American company Apple Incorporation, often known as Apple Computer, Inc., in 1976.
Currently, Steve Jobs is serving as Apple's CEO. Apple, which has its headquarters in Cupertino, California, and mostly does business there, employs roughly 17,800 people. Apple is a member of the consumer electronics, computer hardware, and software sectors of the economy. Along with the iPod series, Apple has created Mac desktops, laptops, and accessories.
Recently, Apple has also been able to benefit outrageously from the mobile business thanks to the iPhone and iPad, two cutting-edge gadgets. Apple TV's newest model has also just been released.
Apple creates its own operating system, Mac OS X, for use with Mac computers and offers software programs for it, including iTunes, QuickTime media player, Safari web browser, Final Cut Pro, and others.
Geographical Markets
The organization mostly uses geography to manage its operations. The Americas, Europe, Japan, and retail are the company's four operating segments, according to Apple's annual report. Activities about the retail segment are not included in the reportable segments for the Americas, Europe, and Japan.
Currently, Apple-owned retail outlets were run by the retail section in the US, Canada, Japan, and the UK. The business operates 116 retail locations in the US and 8 overseas in Canada, Japan, and the UK. Geographically speaking, the Americas account for 48% of revenues, followed by Europe with 23%, Japan with 5%, retail with 17%, and other segments with 7%.
Seller Concentration
Computer hardware is Apple, Inc.'s primary sector, which is characterized by monopolistic competition. Computer hardware is in a sector with monopolistic competition because there are numerous companies on the market and each company in this sector offers a variety of items.
To draw customers away from its rivals and into the world of Macs, Apple Computer is an example of a business that has effectively differentiated its range of laptop computers in recent years.
It does this by routinely enhancing the capabilities of its line of Mac Books. Additionally, the company's other devices, such as the iPod, iPhone, and iPad, offer unique features and designs that enable product differentiation and strong branding.
An imperfectly competitive company like Apple wants to strengthen its market position by boosting demand for its unique product through advertising, product differentiation, and brand loyalty.
Apple would increase the number of computers it sells to consumers if it just charged less for its products than its rivals, but it might also accept lesser profits as a result of the lower prices it must sell them for. To increase market demand for its goods and services, Apple is attempting to build captive markets through product differentiation.
Buyer Concentration
Since Americans have embraced personal computers so strongly, with some predicting that 3 out of 4 American households own personal computers, the computer hardware business has a high buyer concentration. However, despite a minor fall in sales, Apple continues to enjoy a devoted following that keeps its buyer concentration low.
In addition, the company has taken steps to further attract customers by integrating its operating system and making it compatible with numerous Microsoft goods.
The main users of Apple computers can vary in some ways. Its primary clients are upper- and middle-class individuals who, if they are well-off, should be able to afford to spend at least $500 on a computer. Average clients include those who enjoy music and electronic devices. Finally, individuals who require Apple computers are those in the media and design industries.
Challenge
Apple's Mac has had to deal with the inherent technical difficulty of being a Windows PC for a very long time. Windows PCs have benefited greatly from lower costs and more readily available compatible software. Customers either like the extra features Macs offer or the standard features of Windows OS PCs.
There are no other options if one desires a Mac; in contrast to the interchangeability of less expensive Windows PCs for more expensive Windows PCs, Macs cannot be replaced by Windows PCs. Windows PCs so pose a price and functionality competition to Apple's Mac, particularly during economic downturns.
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